Purple heralds "royal", the color of kings and a symbol of authority. Today deep purple is strongly linked with luxury, so use it selectively to attract a discriminating viewer. Purple also has a spiritual, ethereal side. Life coaches, image builders and wealth-generation projects can use purple with silver or blue accents to create a "sky is the limit" impression.
Lighter shades of purple are more attractive to women, particularly adolescent girls (think Hannah Montana crowd in purple and pink). Males respond more to the deeper, royal shades of purple.
In nature, purple is not a dominant color. It's usually associated with violets or eggplant. Take a cue from violets and paid purple with medium green for a eco-friendly image.
Be careful with the tone quality of purple. Darker tones can appear blue or black on web sites. Test your colors as they will appear to viewers of your site.
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