Use of Color for Writer's Site - Blue

From true blue to singing the blues, blue hits a variety of emotional notes with readers. Career coaches affirm to value of wearing blue to communicate "trustworthy" and "confident".  Aqua blue calls to mind tropical ocean scene or clear summer sky. Royal blue is, well, royal and commanding. Notice that future princess Kate Middleton wore a royal blue dress for media interviews of the engagement. That was no accident.

Blue is well received by men and women as a calming color.  In using blue for your writer's site, be careful about the color saturation. Pale blue is hard to read against a light background and looks faded against a dark background. Rich or saturated blue is good for headlines or feature items, but too much for large block of copy. Blue-green tones are best as a feature color. If you want to pair green and blue, make certain that the blues are “true blue” without green undertones for adequate color separation.