What does Madonna have to do with branding your blog or books? From virgin to bondage and from material girl to devoted mother, Madonna knows how to "go with the flow" in marketing herself as a brand. When your book or blog starts to sink, take a lesson from Madonna and reinvent yourself!
Check out the brand revival ideas from one of my favorite e-Newsletters, Psychotactics. The central point of these changes is to remain true to your central idea or theme while finding new ways to market your writing product. Beyond the artistic wonder, your blog needs followers and your book needs buyers.
Be open to change! If you aren't attracting an audience with what you think is attention-getting, you can stubbornly cling to your "look" or make revisions that appeal to your target market.
Marketing is a moving target with the flood of content and ideas daily online. Audiences are fickle and swayed toward the trend. You have to put the write twist on your marketing to develop the loyal audience who will follow you regardless of the next trend.
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