Oxymoron alert!

In a world where there seems to be a lack of new oxymorons, I heard a dandy - "Disambiguity"                                                

Think about that. Ambiguous already means something that is not clear or hard to understand. I heard it from a speaker in a webinar on high level social media marketing who was discussing how to avoid confusing a potential online customer. That's why his use of "disambiguity" left me beyond LOL.

If you are wondering about the spelling of this word, I have no idea either since it bears no resemblance to anything among the uses of ambiguous. For some reason, when unable to find the right word, people are making up their own words. Smart writers stay away from this trap. Unless you are writing in the voice of a character who frequently coins his own words, don't pick up these stray syllables and assume anyone will know what you mean. Poor Webster, his carefully crafted collection of the English language is continually being trashed by people who are at a loss for the words.

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