Every color in the rainbow holds a general and a personal meaning. Vivid color descriptions evoke a reader's emotions so consider the overall impressions that color brings to your writer's web site. Red makes you look in a brash, don't mess with me, way. Too much red and your eye wanders searching for the most important words. When you use red print as a call to action on your site, make it the headline, not the full paragraph. If you overuse red, the effect goes from excitement and passion to irritation and frustration. It's too much like mark-ups on a failing history paper.
Red has an edgy side. Graphics with red can be imposing or demanding. Red can also be perceived as confident, not a color for the timid. You can draw in the eye with gradients of red, ending in an almost pink-red if you want to lead the viewer to a youthful impression. Beware of too much emphasis. A little red goes far in making an impact, so use it discretely. For action, passion, impulsiveness or tenderness, go Red.
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