Experience Tips # 8-10

Authors take heed, here are more Experience Tips from discussions at SIBA Conference. Writing is not merely a literary pursuit, it's a business. As with any product, the old sales adage applies: "nothing happens until somebody sells something".

Experience Tip # 8: Identify your book buying audience by demographics. Create a profile of your prime book buyer then look for groups or organizations where that buyer is represented. If your prime book buyer is 25-40 year old female, then don't waste time speaking to an aging, predominately male civic club.

Experience Tip # 9: Use Social Media Marketing to the fullest extent of your knowledge. Keep in mind, it's not totally free. What you spend is your time, so target your efforts rather than scatter.

Experience Tip # 10: When preparing for book signings, send press releases and announcements to your regular networks. Unless you have worked with a book store before and know their marketing style, never assume that they will do all the marketing for you. Better for the local newspaper to receive two press releases rather than none.