Taking Book Blogging to new heights

The infamous duo from "Get in Bed with a Book Blogger" fame shared how their wicked humor translated into a  powerful book seller-blogger relationship. SIBA President Kelly Justice shared that this works because they are complimentary personalities who respect each others as independent thinkers. Blogger Rebecca Joines Schinsky encourages book bloggers to find their "home bookstore" and build rapport with the owners and customers. Kelly reminds book sellers to treat the book blogger as a team member without attempting to influence what the blogger writes.

Kelly and Rebecca's "Get in Bed with a Book Blogger" photo is heading for legend status. This proves that the best campaigns are attention grabbing, clever and connect with a wide audience. Frankly, they beat the pants off any New York publicity agency with their idea. Careful, let's not mention pants. Rebecca has that panty-throwing habit but you can learn more from reading The Book Lady's Blog.